Title: Director-marketing and sales
Ad budget: $21 million
Power play: Adidas has been rediscovered by a generation of swoosh-sick kids. As the brand best-positioned to challenge Nike, the charge to Mr. Nagle's team has been simple: Don't blow it. Instead of increasing the ad volume, Adidas has blended grassroots marketing and mass media. Slowly spending more against a handful of soulful, athlete-directed ads.Years on list: One.