The fitness experts at Studio Simko, New York, have launched Body, a monthly dis-tributed to members of upscale health and fitness clubs. Each club has a customized editorial wrap section providing news about the gym, its members, schedules and classes, with a generic center section of general interest news and information about health, nutrition and tips on exercising. Circulation is 4,000 members of Manhattan-based health clubs, but it will grow to 20,000 in May with the addition of clubs in Connecticut and California. Alison Simko is the editor and handles ad sales; Robert Simko is the publisher. A b&w page is $400; and a color page is $500. The offices are at 375 S. End Ave., New York, 10028. Phone: (212) 912-1192.
The new magazine i propaganda is hip dogma for the twentysomething set. The quarterly, published by d.k.w.mauro t., New York, focuses on music, fashion, trends and social issues of interest to Generation X. The first issue hit newsstands last month in the Northeast, Atlanta, Chicago, Los Angeles and San Francisco, with a circulation of 10,000. The editor is Wahn Yoon; the ad director is Dan Keith Williams. A b&w page is $1,495; and a color page is $2,295. The offices are at Box 1479, FDR Station, New York 10150. Phone: (212) 410-0071.
Vacation Publications has launched a quarterly for those who have permanently put their feet up. Skewed toward the active and educated re tiree, Creative Retirement features editorial touching on a variety of concerns to its target audience, from manag ing finances to physical fit ness, from religion to travel. The first issue of the tabloid appeared in select mailboxes and bookstores late last year, with a circulation of 35,000. The managing editor is Mary Lu Abbott, while Publisher Alan Fox handles advertising. A b&w page is $1,620; a color page is $2,400. Offices are at 1502 Augusta, Suite 415, Houston 77057. Phone: (713) 974-0445.M
Joe Mandese coordinates MediaWorks.