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BofA campaign begins

Published on .

The Bank of America is kicking off its first major ad campaign in almost five years with four TV spots showing how it helps customers with loans, supermarket shopping and other services. The estimated $40 million campaign comes as competitor Wells Fargo Bank begins a major expansion into 12 states, thanks to its merger with First Interstate Bank. The BA campaign, which sticks with the "Banking on America" tag, is from Ketchum Advertising, San Francisco.

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