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BofA picks GSD&M

Published on .

Bank of America tapped GSD&M to handle its estimated $32.9 million broadcast media buying account as the bank readies for a new branding campaign this fall. GSD&M gained the account by beating out Carat ICG, Los Angeles, and Carat MBS, New York, in a showdown on Monday. Western International Media, Los Angeles, as well as SFM Media and Creative Media, both New York, also made a run for the business, previously held by Ketchum Advertising, San Francisco. Deutsch, New York, handles creative, media planning and print buying for BofA.

Copyright July 1997, Crain Communications Inc.

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