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NEW YORK (AdAge.com) -- The large crowd that packed the Effie award ceremonies in Manhattan's Metropolitan Pavilion was so boisterous that its discussions overwhelmed those of the night's podium speakers. At one point, keynote speaker Shafi Saxena, Unilever's VP-global brand development for Dove, became so frustrated that she threatened to complete her speech in Hindi if the noise did not subside. And in good humor, she did switch languages for a short time. It didn't help. Watch the clip on Ad Age's new Video Page.