A number of high-profile clients also left. Among the losses: Ragu's $15 million account, Sara Lee Corp.'s $100 million media business and the $200-million plus Compaq Computer Corp. account. On the winning side, the New York office pulled in work from Goldman Sachs & Co., Johnson & Johnson, Bacardi Rums and Labatt USA. The New York office made creative strides with its $140 million global campaign for Iridium satellite phone service. While the agency's fledgling Chicago office produced standout work for Ameritech Corp., that office produced little new business.
The agency's bold repositioning will be put to the test this year. Look for the Chicago office to reel in business at the expense of Leo Burnett Co. when Chicago CEO Brad Brinegar's non-compete agreement with the agency is up next