BONTON (SIDEBAR)

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WHAT IT MEANS: IT'S A COLLOQUIAL FRENCH WORD LOOSELY MEANING "PEOPLE WHO LIKE NICE THINGS."

HEADQUARTERS: PRAGUE

LEADERSHIP: MARTIN KRATOCHVIL, CHAIRMAN; MICK HAWK AND ZDENEK KOZAK, CO-PRESIDENTS

REVENUES: $32.5 MILLION IN 1995, UP 44 .4% FROM '94; ESTIMATED AT $40.7 MILLION IN 1996

AD SPENDING: NOT AVAILABLE

ADVERTISING AGENCY: IN-HOUSE

MARKET SHARE: 18% OF TOTAL CZECH MUSIC RETAIL MARKET BEFORE MEGASTORES OPEN

STRATEGY: TO CREATE A GLOBAL BRAND THAT IS SYNONYMOUS WITH ENTERTAINMENT.

NEXT STEP: OPENING FLAGSHIP STORE IN PRAGUE IN AUGUST; WANT REVENUE AT THE NEW MEGASTORE TO TOP $7.1 MILLION.

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