Intellipost Corp. announced Tuesday that its BonusMail service, which launched June 30 and rewards subscribers for reading and responding to e-mail promotions, had reached 100,000 subscribers. BonusMail
allows users to opt-in to e-mail promotions, and limit the type of promotions they wish to receive. Users earn Rew@ards credits, which they can redeem for a variety of products ranging from Tower Records CDs to American Airlines frequent flier miles.
Copyright August 1997, Crain Communications Inc.