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BonusMail reaches 100,000 members

Published on .

Intellipost Corp. announced Tuesday that its BonusMail service, which launched June 30 and rewards subscribers for reading and responding to e-mail promotions, had reached 100,000 subscribers. BonusMail allows users to opt-in to e-mail promotions, and limit the type of promotions they wish to receive. Users earn Rew@ards credits, which they can redeem for a variety of products ranging from Tower Records CDs to American Airlines frequent flier miles.

Copyright August 1997, Crain Communications Inc.

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