Book e-seller taps Odiorne

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Half.com, a Conshohocken, Pa., online seller of used books, music, movies and games, today launches its first national campaign on cable TV, radio and print. Odiorne Wilde Narraway & Partners, San Francisco, is the agency. Half.com also plans promotional events including the issuance of "citations" to shoppers at retail stores in selected cities ticketing them for paying more for books and CDs.

Copyright March 2000, Crain Communications Inc.

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