×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Book e-seller taps Odiorne

Published on .

Half.com, a Conshohocken, Pa., online seller of used books, music, movies and games, today launches its first national campaign on cable TV, radio and print. Odiorne Wilde Narraway & Partners, San Francisco, is the agency. Half.com also plans promotional events including the issuance of "citations" to shoppers at retail stores in selected cities ticketing them for paying more for books and CDs.

Copyright March 2000, Crain Communications Inc.

In this article:
Most Popular