Creativity's Favorite Video Ads

Plus Nonvideo Ad Efforts Our Sibling Magazine Loved

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1. 'PI�ATA'
CLIENT: SKITTLES
AGENCY: TBWA/CHIAT/DAY, NEW YORK
After spots like "Touch" and "Beard," TBWA's Gerry Graf, Ian Reichenthal and Scott Vitrone faced an impossibly high bar for the launch spot for Skittles' new chocolate flavor. With director Tom Kuntz, they created another unforgettable character in the office worker who, despite his papier-m�ch� casing, gets his chocolate Skittles downstairs "like everybody else!"


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2. 'I LOVE THE WORLD'
CLIENT: DISCOVERY CHANNEL
AGENCY: 72ANDSUNNY
The agency was working with Discovery to hone its brand identity and ended up creating a pure, unalloyed celebration of life on planet Earth. The film features Discovery personalities, scientists and others saluting all things Earth, from spiders to space, accompanied by an exuberant "Boom De Ah Dah" track. It was the right message at the right time.
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3. 'THERE CAN ONLY BE ONE'
CLIENT: NBA
AGENCY: GOODBY, SILVERSTEIN & PARTNERS
Like many excellent things, Goodby's campaign for the NBA playoffs was based on the simplest of premises: two superstar competitors, one split screen, one script. Basketball stars like LeBron James and Kevin Garnett talked about their shared dreams of victory. The result was a cultural phenomenon, with reinterpretations showing up on "SNL" and the cover of Time.
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4. 'STORK'
CLIENT: MONSTER
AGENCY: BBDO, NEW YORK
The Danny Kleinman's spot, part of BBDO's award-winning "Your calling is calling" campaign, features the titular bird facing immense peril to deliver a baby, only to confront him later in life as a bored office drone. The stork's disappointed gaze says, "You are on this planet against unimaginable odds. Get off your ass and do something with your life" -- or at least post your r�sum�.
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5. 'FATE'
CLIENT: NIKE
AGENCY: WIEDEN & KENNEDY, PORTLAND, ORE.
It's difficult to believe that destiny put you behind that desk or that cabbie behind the wheel or that mop in the hand of whatever poor soul cleans the restrooms at Grand Central. But for some reason, Nike and director David Fincher make us believe by walking us through the fates of NFL stars LaDainian Tomlinson and Troy Polamalu -- from Pop Warner to the pros.
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6. 'IT'S MINE'
CLIENT: COCA-COLA
AGENCY: WIEDEN & KENNEDY, PORTLAND, ORE.
After all the Happiness Factory accolades, Coke went into the 2008 Super Bowl with high expectations. Enter director Nicolai Fuglsig and The Mill, with a whimsical ode to both the Macy's Thanksgiving Day Parade and the classic argument over who gets the last Coke. Giant balloons of Underdog and Stewie from "Family Guy" duke it out, only to lose to Charlie Brown.
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7. 'SFW XXX'
CLIENT: DIESEL
AGENCY: THE VIRAL FACTORY
What would the interweb be without porn? For its 30th-anniversary-party invitation, Diesel enlisted the Viral Factory and director Keith Schofield to clean up some classic adult films using happy-go-lucky animation and some old-fashioned ingenuity. The result is a (sort of ) safe-for-work laugher featuring one of the more creative uses of harmonica imagery we've seen.
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8. 'MICROWAVE'
CLIENT: NET10
AGENCY: DROGA5
We've all experimented with various household items in the microwave from time to time. Remember that urban legend about the cat? Anyway, here Droga5 and director David Frankham prey on our morbid curiosity in kitchen-appliance potential by nuking a competitor's cellphone. The result? A monstrous surprise.
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9. 'TRUMPETS'
CLIENT: NATURAL CONFECTIONERY CO.
AGENCY: FALLON, LONDON
It's a great day in advertising when a sugar-coated gummy bear can steal the show by repeating, at varying volumes and levels of insistency, "Bring on the trumpets!" While a gummy snake acts as foil by listing the Cadbury brand's healthy benefits, his friend calls for celebration. Both are inanimate but brought to life by the masterful Tom Kuntz.
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10. 'BULLDOZER'
CLIENT: CREST
AGENCY: SAATCHI & SAATCHI, NEW YORK
In the agency's first TV effort for Crest under the creative leadership of Gerry Graf (fromTBWA and Skittles), a creepy construction worker uses a winning smile to sell playground destruction to kids. If this delightful spot follows in the footsteps of "Interview," for P&G sibling Tide (which aired briefly before being chosen to appear in the Super Bowl), you'll see it in February.

Nonvideo Ad Efforts Creativity Loved

CNN t-shirts
1. CNN T-SHIRTS
CLIENT: CNN
AGENCY: BARBARIAN GROUP
Click on the shirt icon near selected stories at CNN.com and you can order the headline on a T-shirt. Most popular so far: "Obama Makes History" and "Victoria's Secret Sued for Thong Injury."

2. 'WARIO LAND: SHAKE IT' FOR WII
CLIENT: NINTENDO
AGENCY: GOODBY, SILVERSTEIN & PARTNERS, SAN FRANCISCO
As a YouTube video demonstrates game play, wherein the player must shake the controller, the page around the video is shaken too. According to Goodby, that's been worth 4.3 million views.

3. A FRIEND YOU CAN EAT
CLIENT: SWEDISH FISH
AGENCY: JWT, NEW YORK
This cheeky print campaign finds a syrup-covered bunny atop a waffle and a kitten between slices of bread -- a nod to enthusiasts who post photos of the fish-shaped candy in tanks and rolled into sushi.

4. DOGMATIC GOURMET SAUSAGE SYSTEM
AGENCY: MOTHER, NEW YORK
Restaurateur Blum Enterprises bought the gourmet-street-meat concept from Mother, New York, which retained partial ownership in the company and handles creative for the brand.

5. EVERYTHING OBAMA
Election season spawned buttons by design collectives, Shepard Fairey's now-classic posters, Droga5's "Great Schlep" viral with Sarah Silverman and Will.i.am's "Yes We Can" video.

6. 'DEXTER' MAGAZINE COVERS
CLIENT: SHOWTIME
AGENCY: THE RED GROUP
Instead of slogging the PR route, Showtime made Dexter a cover boy by mocking up its own mags.

7. HOTEL 626
CLIENT: DORITOS
AGENCY: GOODBY, SILVERSTEIN & PARTNERS
Visitors can navigate the terrifying confines of the site, which touts the Frito-Lay brand's exhumation of its four cheese and taco flavors, only at night.

8. BACKCHANNEL
CLIENT: MTV
AGENCY: AREA/CODE
Viewers watching "reality" show "The Hills" on TV can score points by providing the wittiest comments about the show in real time.

9. 'MACHINES'
CLIENT: ABSOLUT
AGENCY: GREAT WORKS
Two machines, Choir and Quartet, transform user input into unique music.

10. BFD PIZZA BUILDER
CLIENT: DOMINO'S
AGENCY: CRISPIN PORTER & BOGUSKY
The site allows hungry visitors to create their own pizzas as part of the brand's "Big Fantastic Deal" program.

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