Portals which were once relied upon as a way to route users to other Web sites, are increasingly treated as destination sites by users, according to a new study from Booz-Allen & Hamilton's Digital Customer Project. The study also found that portals need to develop alternative revenue sources. The study found that 60% of Internet user sessions include a visit to a portal, compared to entertainment sites, which made up only 22% of Internet user sessions. News and information sites are visited in 20% of all user sessions, shopping sites 17% and sports sites 5%.
Copyright February 2001, Crain Communications Inc.