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Borden consolidates creative

Published on .

Borden Foods Corp., Columbus, Ohio, consolidated its estimated $15 million to $20 million Borden Foods creative account at Campbell Mithun Esty, Minneapolis. Bozell Worldwide, New York, lost Classico pasta sauces. Grey Advertising, which had Borden's soups and bouillons, resigned midreview in October. CME previously handled Borden's U.S. pasta business.

Copyright December 1998, Crain Communications Inc.

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