BORDERS.COM ADDS E-COMMERCE

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A latecomer to online book sales, Borders.com is adding e-commerce capabilities on its site (www.borders.com), according to executives close to the company. The site will be selling books, music and videos. Live World Productions' Talk City (www.talkcity.com) will be providing moderated chats with authors and celebrities, message boards, free home pages and other services, the executives said. Chat room topics include Borders NetCafe, Kidz Korner, Reel Talk, Literatizi-Lobby and Sci-Fi.

Infoseek wraps content deal with iVillage

Infoseek Corp. (www.infoseek.com) signed an exclusive two-year deal with online women's community iVillage (www.ivillage.com). While the financial terms of the deal were not disclosed, iVillage will provide Infoseek with content ranging from women in the workplace to health and family issues.

Apple unveils new-product strategy

Apple Computer last week announced its renewed push for the consumer and educational markets with several new product lines. In August, Apple plans to roll out an all-in-one Internet-ready computer called the iMac. Unlike many low-cost network computers, the iMac will be a fully functional stand-alone machine priced at more than $1,000. Apple also announced a line of Powerbooks featuring its G3 processor and a new online store (www.apple.com/education/store/) targeted to the education market.

In other news

Digital targeting and tracking company MatchLogic and market researcher Harris Black International announced LandscapE, a new joint service to provide real-time data for advertisers.

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