The campaign, which will kick off in 1997, is expected to run for three years. Media will include TV, print and billboards.
Heye & Partner won the business in a pitch, but Bosch will not reveal the other finalist. The company's initial trawl involved 25 agencies. A recipient for the media account is still undecided. Bosch most recently reported sales of $23.3bn.
Copyright November 1996, Crain Communications Inc.