The Ad Club Foundation, funded by advertising/communications industry in the surrounding areas, is an opportunities program to encourage minority students to consider advertising as a future career. In addition to their regular schoolwork, students take classes after school to prepare for the industry. Following these classes, 25 of the brightest spend their summers on paid internships. One deserving student is awarded a full-tuition scholarship to Boston University's College of Communication each year.
At the same time, over 20 mentors offer their time and professional advice. The Ad Club Foundation has also reached its $1 million endowment to fund this program and many other initiatives aimed at diversifying our industry.
I was awarded the scholarship to Boston University and will receive my B.S. in mass communications next June. I have done internships at Hill Holliday, Mullen, Trinity Communications, Young & Rubicam in London and currently at Arthur D. Little. Several weeks ago I received an offer to start work in June.
The Ad Club Foundation is not "mostly just talk." More than 200 students have completed its Advertising Opportunities program and every school year that number increases by at least 30. I was also awarded a full tuition scholarship to Boston University. ... I'm going to pursue an advertising career as an art director. I am pretty typical of all the AdOp students who have gone through the program and have stayed in touch through college.
While I do not disagree with the fact that minorities on the whole are under-represented in the industry, students like myself who've benefited from the foundation and its efforts are changing it.
I'm a junior at Emerson College, majoring in business communication. I can speak on behalf of a large, growing and diverse group of young people who are looking forward to working in advertising and communications-thanks to the great efforts and commitment of the Ad Club Foundation.
Sandy V. Tat
Editor's note: An earlier Forum article by American Advertising Federation President Wally Snyder (AA, June 27) gave credit to club activities in Boston and other cities for helping to bring diversity to the advertising industry.