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Boston Beer taps MediaCom

Published on .

Boston Beer Co., Boston, named Grey Advertising's MediaCom, New York, as agency of record for media planning and buying. The marketer of Samuel Adams beers had been searching for an agency for its estimated $20 million to $25 million account since November, when McCann-Erickson Worldwide resigned media and creative.

Copyright January 2000, Crain Communications Inc.

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