Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Boston Chicken/Heinz deal wins OK

Published on .

Boston Chicken, Golden, Colo., has won approval from the U.S. bankruptcy court in Phoenix to license its Boston Market restaurant brand to H.J. Heinz Co., Pittsburgh, for a line of supermarket products. Heinz will be responsible for all aspects of the line, including manufacturing, distribution and advertising. Terms of the deal were not disclosed. Market tests begin later this year. A Heinz spokeswoman said it was premature to discuss ad plans. Boston Chicken filed for bankruptcy

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: