Boston Chicken, Golden, Colo., has won approval from the U.S. bankruptcy court in Phoenix to license its Boston Market restaurant brand to H.J. Heinz Co., Pittsburgh, for a line of supermarket products. Heinz will be responsible for all aspects of the line, including manufacturing, distribution and advertising. Terms of the deal were not disclosed. Market tests begin later this year. A Heinz spokeswoman said it was premature to discuss ad plans. Boston Chicken filed for bankruptcy
Copyright June 1999, Crain Communications Inc.