Boston Chicken, operator of the ailing Boston Market restaurant chain, inked a licensing deal with H.J. Heinz Co. to market products using its brand in grocery and convenience stores. A test is slated for later this year. The deal must be approved by the bankruptcy court; Boston Chicken filed for Chapter 11 protection Oct. 5. A Heinz spokeswoman said it is premature to discuss ad assignments; Leo Burnett
USA, Chicago, is Heinz's agency of record.
Copyright April 1999, Crain Communications Inc.