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Boston Chicken media to Carat

Published on .

Boston Chicken, Golden, Colo., shifted media buying for its ailing Boston Market chain to Carat MBS, New York. Carat will handle spot radio and network TV for the estimated $80 million account. Incumbent McCann-Erickson Worldwide, New York, will continue to buy spot TV in selected markets, as will Horizon Media, New York. Network cable continues to be handled by Active International, Pearl River, N.Y. Media planning is in house.

Copyright April 1998, Crain Communications Inc.

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