Boston Chicken, Golden, Colo., shifted media buying for its ailing Boston Market chain to Carat
MBS, New York. Carat will handle spot radio and network TV for the estimated $80 million account. Incumbent McCann-Erickson Worldwide, New York, will continue to buy spot TV in selected markets, as will Horizon Media
, New York. Network cable continues to be handled by Active International, Pearl River, N.Y. Media planning is in house.
Copyright April 1998, Crain Communications Inc.