Boston.com launches redesign

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Boston.com, New England's regional Web site, launched a redesign supported by a $750,000 ad campaign, including print, outdoor and radio. The campaign, created by Hill, Holliday, Connors, Cosmopulos, Boston, has the tag line: ``Boston.com. What'll it be this time.'' New site features include integration with a Yellow Pages directory and optimized graphics.

Copyright April 1998, Crain Communications Inc.

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