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Boston Market ads boost barbecue

Published on .

Boston Chicken, Golden, Colo., said its Boston Market chain will tout a new promotional offer, barbecue chicken meals, on network and spot TV June 22 through July 5 via new creative from Suissa Miller, Los Angeles. The ailing chain is steering away from couponing and heavy lunch discounts in favor of selling whole meals. Tagline for the summer offer is: "Let Boston Market do the barbecuing this July 4th."

Copyright June 1998, Crain Communications Inc.

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