×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Boston Market ads offer guarantee

Published on .

Boston Market, Golden, Colo., launches a "new and improved" twice-marinated rotisserie chicken in stores Oct. 10 backed by a guarantee to replace it with another entree if a customer isn't satisfied. A supporting TV spot, from Suissa Miller, Los Angeles, breaks on network TV Oct. 13 and will run for five weeks. Spending is estimated at $7 million to $10 million.

Copyright October 1997, Crain Communications Inc.

In this article:
Most Popular