Boston Market drops Team One

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Saatchi & Saatchi's Team One Advertising, El Segundo, Calif., was dropped from Boston Market's agency roster, leaving Goldberg Moser O'Neill, San Francisco, and Suissa Miller Advertising, Los Angeles. The move follows Boston Market management changes in which Chief Marketing Officer William McDonald and President-CEO Larry Zwain both resigned. Boston Market is refocusing on its core dinner business. Team One handled ads for Boston Market holiday meal events.

Copyright June 1997, Crain Communications Inc.

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