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Boston Market launches $40 mil review

Published on .

Boston Market is reviewing its estimated $40 million account, with plans to hire several agencies. Under a plan devised by Chief Marketing Officer Bill McDonald, the 860-plus store restaurant chain will seek two to three creative shops for its three business lines, as well as a national media planning agency. J. Walter Thompson USA, New York, resigned the account Feb. 23 after just 10 months, citing problems with compensation and staffing.

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