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Boston Market moves Michael Jenkins into top spot

Published on .

Boston Chicken has tapped Michael Jenkins, 51, casual dining business veteran and known turnaround specialist, as chairman, president and CEO of its ailing Boston Market chain. He was most recently president-CEO of Vicorp, operator of the Village Inn and Bakers Square restaurant chains. Out are the co-chairs and architects of the 1,166-unit take-out chain, President Scott Beck and CEO Saad Nadhir. Chief Marketing Officer Keith Robinson remains. A spokeswoman said it is too early to say whether the moves will spark changes for the company's agencies, Suissa Miller, Los Angeles, and Carat MBS, New York. Ad spending in 1997 was $111 million, according to Competitive Media Reporting.

Copyright May 1998, Crain Communications Inc.

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