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Boston Market in new strategy

Published on .

Boston Market launches two individual-serving casseroles Jan. 12 as part of a new strategy to spot-light limited-time-only products. The casseroles, with a suggested retail of $4.49, will be supported with new TV ads from Suissa Miller, Los Angeles, that continue the theme, "The food's always better at the market. Boston Market." The spots are to run on network TV through March 13.

Copyright January 1998, Crain Communications Inc.

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