Boston's Arnold agency is sold

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Marketing services company Snyder Communications, Bethesda, Md., acquired ad agency Arnold Communications, Boston, in a deal valued at $120 million. Separately, Snyder said it bought pharmaceutical marketing services company Publimed Promotions S.A., Paris, for $48 million. Snyder said it plans to open offices or acquire agencies in California, Texas and Illinois this year.

Copyright March 1998, Crain Communications Inc.

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