Arnold Fortuna Lawner & Cabot, Boston, has begun staffing up to handle the $100 million Volkswagen account it won in April. The agency has brought on 10 staffers and anticipates adding about 15 more in the coming weeks. Among those hired to new positions are Kathy Kieley, to senior VP-creative director, from creative director, Pedone & Partners, New York; Keith Weinman, to senior VP-associate creative director, from VP-associate creative director, Mullen
, Wenham, Mass.; Carol Lee Kelliher, to director of creative services, from senior VP-director of creative services, Hal Riney & Partners, San Francisco; Beth Pasciucco, to VP-management supervisor, from VP-account director, Houston Effler Herstek Favat, Boston.