Bottom Line of the TV Upfront: Third Year of Revenue Decline
An Interview With Ad Age MediaWorks Editor Ann Marie Kerwin
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NEW YORK (AdAge.com) -- The 2006 TV upfront, which is coming to a close, is likely to be remembered as a landmark in the history of the annual institution. Hear Ad Age MediaWorks editor Ann Marie Kerwin explain why the third year in a row of revenue declines is changing the world of of big broadcaster ad sales.