Why not see who's advertising around the advertising coverage while you're at it?
Ad Age 'Why It Matters' Audio Show
Bottom Line of the TV Upfront: Third Year of Revenue Decline
An Interview With Ad Age MediaWorks Editor Ann Marie Kerwin
Published on .
NEW YORK (AdAge.com) -- The 2006 TV upfront, which is coming to a close, is likely to be remembered as a landmark in the history of the annual institution. Hear Ad Age MediaWorks editor Ann Marie Kerwin explain why the third year in a row of revenue declines is changing the world of of big broadcaster ad sales.