BOWEN STYLE RETURNS TO CREATIVE SCENE

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SALT LAKE CITY-Gordon Bowen, the celebrity creative who disappeared from Madison Avenue after his public dismissal from McCann-Erickson Worldwide early last year, is finally resurfacing.

Mr. Bowen helped Chicago-based Tatham Euro RSCG in its unsuccessful pitch to keep the Ameritech Bell Group account. He has also free-lanced for Ogilvy & Mather Direct, Los Angeles.

The former O&M creative director is known for warm, Americana-type work.

Shelly Lazarus, O&M North America president, said Mr. Bowen was tapped for a pitch in which "highly emotive" advertising was sought, adding, "who's better at that than Gordon?"

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