Bowne moves away from auto focus

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Bowne Interactive Solutions let go 25 staffers in its Birmingham, Mich., office with auto-strategy backgrounds, or nearly half its staff, last week. The move fueled industry speculation it was resigning Buick and Cadillac interactive accounts, worth an estimated $6 million combined. But spokesmen for the two General Motors Corp. brands said Bowne is still their agency or record. A Bowne spokeswoman said it will keep servicing the GM accounts, but no longer invest strongly in the auto market. She added Bowne will move its money-losing Birmingham office to Ann Arbor to focus more on the University of Michigan and its technical talent. Local agency executives close to the shop said Bowne hired too many people; in June, it had nearly 90. The core business of Bowne's parent, public Bowne & Co., New York, is financial printing.

Copyright October 1998, Crain Communications Inc.

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