World heavyweight boxing champion Evander Holyfield launched a new sports apparel line, "Holyfield Warrior,"in time for his Saturday bout with Mike Tyson. The line includes a full range of apparel, including T-shirts, shorts, sweatshirts and running suits, and 25% of the profits will go to charity. Holyfield Enterprises is currently negotiating with retailers and said it will launch a national ad campaign later this year. SME Design, New York, is handling creative.
Copyright June 1997, Crain Communications Inc.