BoxTop Interactive ad agency is delving into the technology arena with an eventual advertising goal in mind. Kevin Wall, BoxTop CEO and founder, recruited Tim Dorcey, the inventor of the CU-SeeMe technology, and Jeff Han, who also worked on the project, from Cornell University to develop a new video chat product for BoxTop. The result, iVisit, will be released via software on Sept. 22. iVisit allows users to click on a database of current users and fill the screen with video of virtual visitors. BoxTop's advertising angle is to persuade advertisers to use iVisit to "push" a screen with a video commercial, sweepstakes or survey, for example, to the desktop of groups of virtual chatters. No advertisers have signed yet.
Copyright September 1997, Crain Communications Inc.