BOZELL AT 75;BOZELL THROUGH THE YEARS

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1921

Bozell & Jacobs is founded as a part-time agency in Omaha, Neb., by Leo Bozell, 35, and Morris Jacobs, 24. Nebraska Power Co. is the agency's first account.

1923

B&J becomes a full-time agency. An early account is Boys Town, the Omaha home and school for boys founded by Father Edward Flanagan. Boys Town would grow to become world famous.

1929

Just 13 days before the beginning of the Great Depression, Kenyon & Eckhardt opens shop in New York. The agency's roots go back to Ray Lilli-bridge, who started an agency in 1899 and sold his interest to associates Otis Allen Kenyon and Henry Eckhardt.

1933

As it gains prominence as an advertising agency and public relations firm representing public utilities, Bozell & Jacobs extends beyond Omaha, opening an Indianapolis office to serve Midland United, the holding company of client Public Service Co. of Indiana.

1934

Bozell & Jacobs opens a Chicago office, adding Chicago Motor Coach Co. to the client list.

1938

Boys Town gains widespread fame because of the MGM movie "Boys Town," in which Spencer Tracy wins an Oscar for his portrayal of Father Flanagan.

1939

Bozell & Jacobs opens a Houston office to serve United Gas.

1940

Kenyon & Eckhardt gets Kellogg Co.'s Gro-Pup and All-Bran.

1942

Henry Eckhardt dies at 48.

1945

B&J billings reach $5 million.

1946

Leo Bozell dies at 60.

1948

Kenyon & Eckhardt wins Ford's Lincoln-Mercury division, sending its billings beyond $20 million. The agency also gains Ford corporate, eventually coining the slogan "Better idea."

1948

William Lewis, president of CBS News, leaves the network to become president-CEO of Kenyon & Eckhardt.

1948

Bozell & Jacobs establishes offices in New York and Washington to accommodate 50 electric companies in the Public Information Program to counter the public ownership trend.

1949

Mutual of Omaha becomes a Bozell & Jacobs client.

1953

Kenyon & Eckhardt produces Ford's 50th anniversary TV special. The two-hour tribute appears on two networks-NBC and CBS-simultaneously.

1956

Kenyon & Eckhardt billings reach $81 million. Bozell & Jacobs billings reach $20 million.

1958

Charles Peebler Jr., 21, joins Bozell & Jacobs in the production department.

1959

Kenyon & Eckhardt introduces RCA's "Living Color" TV.

1962

Mutual of Omaha launches "Wild Kingdom" TV show with zoo director Marlin Perkins as narrator-host.

1965

Charles Peebler becomes president of Bozell & Jacobs.

1967

Morris Jacobs retires at 70. Mr. Peebler, along with Alan Jacobs and a group of associates, acquires Bozell & Jacobs.

1968

Leo-Arthur Kelmenson becomes president of Kenyon & Eckhardt.

1971

Kenyon & Eckhardt purchases majority ownership of Coleman, Prentis & Varley, an international advertising network.

1975

Bozell & Jacobs billings reach $100 million. The agency acquires Knox Reeves in Minneapolis, and Glenn Advertising in Dallas joins the Bozell & Jacobs network.

1975

Bozell & Jacobs makes the list of the nation's top 20 advertising agencies.

1975

Kenyon & Eckhardt handles Ford's 75th anniversary TV show.

1979

Kenyon & Eckhardt resigns the $75 million Ford account and adds Chrysler as a client.

1980

K&E puts Chrysler Chairman Lee Iacocca in front of the camera as the company's commercial spokesman, with the famous line "If you can find a better car, buy it."

1983

Lorimar Telepictures acquires Kenyon & Eckhardt; the agency's global network extends to 35 offices or affiliates.

1985

Bozell & Jacobs hires Ridley Scott to direct American Airlines spots with tag, "Something special in the air."

1985

Lorimar acquires Bozell & Jacobs.

1986

Bozell & Jacobs merges with Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt. The new unit becomes a wholly owned subsidiary of Lorimar.

1986

BJK&E resigns Prudential-Bache account to compete for-and win-Merrill Lynch & Co.

1986

Michael Drexler is named exec VP-national media director.

1987

The agency introduces "Pork-the other white meat" campaign for National Pork Producers Council.

1987

Morris Jacobs dies at 90.

1988

BJK&E completes buyback from Lorimar Telepictures, paying $133 million to become independent.

1988

Ron Anderson becomes worldwide creative director and Jay Schulberg joins Bozell as creative director of the New York office.

1991

Bozell in Dallas wins the $80 million J.C. Penney Co. account.

1992

BJK&E reorganizes, combining national and international divisions into Bozell Worldwide, with David Bell as chairman. Also, the Dallas office becomes Temerlin McClain.

1994

Chrysler Corp. consolidates Jeep/Eagle advertising for U.S. and Canada with Bozell Worldwide as Bozell buys the Detroit-area office of Campbell Mithun Esty.

1994

Bozell wins the Grand Prix at Cannes for a Jeep TV commercial, "Snow-covered."

1995

The Milk Processor Education Program and Bozell New York launch $55 million magazine-only advertising and public relations campaign.

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