BOZELL AND AVIS SIGN ON FOR INTERACTIVE CHANNEL TEST; ZIFF UNIT STEERS INTO INTERACTIVE; 3DO EARNINGS FALL SHARPLY; VIDEOTRON SEEKS TECH FOR INTERACTIVE TEST; NEW CLIO CATEGORY; INTERACTIVE ADS

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Bozell and Avis sign on

for Interactive Channel test

Bozell, New York, has signed a charter agency agreement to participate in IT Network's Interactive Channel test in Denton, Texas. Bozell client Avis Rent A Car will sponsor a travel guide that allows consumers to select airline flights and fares and be connected by phone to a travel agent or Avis representative. IT's test, going on now in 150 homes, also includes on-demand news, sports and weather; a movie guide; and a soap opera update. Bozell joins Foote, Cone & Belding and Wunderman Cato Johnson as charter agencies for the test.

Ziff unit steers into interactive

Ziff-Davis Publishing Co., nine years after selling Car and Driver and other titles to focus on computer publications, is getting back into the car business. Automotive Information Center, a company in which Ziff owns a 50% stake, is introducing a series of interactive products and services for car buyers, including online car databases on CompuServe and Prodigy, a fax information service and a car data CD-ROM. Automotive Information Center is looking for ways to include advertising. "We have access to [buyers] electronically that leaves a trace of who they are," said President Wayne Lilley. "[That is] a valuable piece of information."

3DO earnings fall sharply

3DO Co. said it lost $7.1 million on revenues of $3.5 million for the third quarter ended Dec. 31, a deeper loss than the $4 million deficit posted in the same period a year earlier. The loss was in line with expectations from analysts. 3DO said the launch of the Panasonic REAL 3DO Multiplayer before last Christmas was "an important milestone" for the company.

Videotron seeks tech for interactive test

Montreal cable TV company Groupe Videotron said at its annual meeting last week that it is seeking major manufacturers to produce set-top boxes and servers for its upcoming interactive TV test in Chicoutimi, Quebec. Videotron plans to offer lottery, electronic mail, shopping and other services to 34,000 subscribers starting next year.

New Clio

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