Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bozell is new Little Caesars agency

Published on .

Little Caesars Enterprises, Detroit, assigned its $20 million-to-$30 million account to Bozell Worldwide, Southfield, Mich. Fallon McElligott, Minneapolis, and Grey Advertising, New York, were the other contenders. Incumbent Cliff Freeman & Partners, New York, did not participate.

Copyright April 1998, Crain Communications Inc.

Most Popular
In this article: