Bozell dials cell line

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Bell Atlantic Nynex Mobile, the cellular-phone venture of Bell Atlantic and Nynex, named Bozell Worldwide, New York, agency of record for its estimated $50 million account. The account was previously handled by four agencies: W.B. Doner & Co., Baltimore; Erwin-Penland, Greenville, S.C.; Mason & Madison, New Haven, Conn.; and J. Walter Thompson USA, New York.

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