Bozell gets Fit TV

Published on .

Most Popular
Fit TV, Virginia Beach, Va., the newly repositioned Cable Health Club channel, selected Bozell Worldwide, New York, to handle an ad campaign and logo redesign as part of its relaunch. Launched in 1993 by International Family Entertainment and fitness expert Jake Steinfeld, the channel subsequently took on an equity stake from Reebok International.

In this article: