Bozell hawks ad space for Internet Hunt

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Bozell, New York, is jumping to the other side of the advertising fence, selling ad space for CompuServe Internet Division's $1 million Internet Hunt that starts July 14. Participating advertisers include American Airlines, 800-Flowers and MCA Music. The scavenger hunt, running through Oct. 27, revolves around online clues sponsored by marketers (AA, June 12). Bozell sister unit Poppe.com "is in that business [of selling ad space], and so we are considering it," said Judy Black, Bozell senior partner-interactive media development. Interestingly, CompuServe recently eliminated Bozell from its advertising account review.

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