Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bozell loses Cottonelle as K-C combines brands

Published on .

Kimberly-Clark Corp. is combining its Kleenex and Cottonelle toilet tissue brands starting April 1, backed by a multimillion-dollar TV and print campaign from Foote, Cone & Belding, Chicago, breaking in May. The combination means Bozell, New York, will be dropped as the agency for Cottonelle. Along with the combination of brands will come a new line extension, Kleenex Cottonelle Ultrasoft.

Most Popular
In this article: