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Bozell loses Cottonelle as K-C combines brands

Published on .

Kimberly-Clark Corp. is combining its Kleenex and Cottonelle toilet tissue brands starting April 1, backed by a multimillion-dollar TV and print campaign from Foote, Cone & Belding, Chicago, breaking in May. The combination means Bozell, New York, will be dropped as the agency for Cottonelle. Along with the combination of brands will come a new line extension, Kleenex Cottonelle Ultrasoft.

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