×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bozell, Lowe in BankAmerica finals

Published on .

BankAmerica Corp. has narrowed its $90 million to $100 million review to Bozell Worldwide, pitching with sister agency and NationsBank incumbent Temerlin McClain, Dallas, and Lowe & Partners/SMS, both New York. The new banking company was created by the recent merger of NationsBank Corp., Charlotte, and BankAmerica, San Francisco. Deutsch, New York, was the incumbent on the BankAmerica business. Geduldig & Ferguson, New York, is handling the review.

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: