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Bozell nabs Great Western

Published on .

Great Western Bank, Chatsworth, Calif., has awarded its estimated $15 million account to Bozell Worldwide, Costa Mesa, Calif. Dailey & Associates, Los Angeles, was the incumbent; Goldberg Moser O'Neill, San Francisco; Mendelsohn/Zien, Los Angeles; and Ground Zero, Santa Monica, Calif., were contending.

Copyright February 1997, Crain Communications Inc.

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