Bozell opened Bozell/Seattle in the latest restructuring of its holdings following its acquisition by True North Communications. The new unit absorbs two TN operations, the Seattle offices of Borders, Perrin & Norrander and Cf2GS, a relationship marketing agency. Cf2GS President Bill Fritsch will head advertising at Bozell/Seattle; Tom Sperry will be managing director, Bozell relationship marketing. The combined agency will have 70 employees, billings estimated at $75 million and clients including Starbucks Coffee, Hewlett-Packard, Eddie Bauer and Airtouch Cellular. Borders' Portland, Ore., office will be sold to its president, Michael O'Rourke, and creative director, Terry Schneider.
Copyright January 1998, Crain Communications Inc.