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Bozell quits Valvoline business

Published on .

Bozell Worldwide, New York, resigned its Valvoline Co. account, effective Dec. 31. Bozell handled the account for 13 years. Exec VP-General Manager Tom Bernardin cited "irreconcilable differences." He added the resignation would "enable us to aggressively pursue other accounts in the automotive products category, including Quaker State."

Copyright November 1997, Crain Communications Inc.

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