Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bozell quits Valvoline business

Published on .

Bozell Worldwide, New York, resigned its Valvoline Co. account, effective Dec. 31. Bozell handled the account for 13 years. Exec VP-General Manager Tom Bernardin cited "irreconcilable differences." He added the resignation would "enable us to aggressively pursue other accounts in the automotive products category, including Quaker State."

Copyright November 1997, Crain Communications Inc.

Most Popular
In this article: