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Published on .

Bozell's Minneapolis, Minn. office captured first place in Advertising Age and Advertising Age International's Olympics Peace Challenge. The contest was an international competition for print public service ads to promote 17 days of uninterrupted world peace during the 1996 Summer Olympics in Atlanta.

Spurred by news last summer that the International Olympic Committee had begun talks with the United Nations about calling a global truce during the Games, Ad and AAI sponsored the contest as a challenge to members of the worldwide advertising community.

Bozell's entry, "You can cry in joy or you can cry in sorrow," was judged the best out of more than 40 entries from five countries.

Entrants included a range of creative people from professionals in small shops and international agencies to students.

A fuller story and all the winners are on page 8 of Ad Age, June 10.

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