After a year of controversy, conjecture and lawsuits, True North Communications acquired Bozell parent Bozell, Jacobs, Kenyon & Eckhardt in an all-stock transaction estimated at $500 million.
The agency lost creative on its $200 million Taco Bell account; then, field marketing, national and local media assignments also ran for the border.
Other losses include Kraft Foods, Valvoline and Renaissance Hotels. However, the agency landed the $60 million to $70 million Bausch & Lomb global vision care business, Ray-Ban, Borden Foods' Classico pasta sauce, Ace Hardware and Great Western Bank.
The industry is still watching and waiting for all the pieces to fall into place following the BJK&E/TN merger.
Expect the agency to set its sights on a financial services client following the loss of its $70 million Merrill Lynch account earlier this year.