BP Amoco hears pitches for European campaign

Published on .

BP Amoco, the result of BP's purchase of Amoco Corp., heard presentations late last week for a pan-European, new clear-fuels campaign. London shops Doner International, which has BP's brand and retail account, and M&C Saatchi, with corporate, pitched. Spending wasn't disclosed. In the U.S., Leo Burnett USA, Chicago, still handles Amoco; Doner, Southfield, Mich., has BP.

Copyright February 1999, Crain Communications Inc.

In this article:
Most Popular