BPA gains foothold in Web site auditing

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BPA International reported on Friday that banking, technology, manufacturing and oil/gas were central areas of growth in memberships among magazines and Web sites audited by BPA International in the quarter ended June 30. Publication and Web site membership rose to 1,867, up 6.3% from a year ago. BPA now audits 40 sites in the U.S. and U.K., including CD Now, iGolf, Mecklermedia's Internet.com, Jumbo!, N2K Entertainment's Music Boulevard and Netscape World.

Copyright August 1997, Crain Communications Inc.

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