BPA Interactive audits to be powered by I/PRO

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BPA International, the leading auditor of business publications and provider of audited data to the marketing, media and information industries, will use Engage Technologies' Internet Profile Corp. (I/PRO) infrastructure for its interactive audits. The major players in the online auditing business, including the Audit Bureau of Circulations, have used their own auditing standards; I/PRO is positioning its software solution as an industry standard. I/PRO, a wholly owned subsidiary of CMGI's Engage Technologies, provides Web traffic verification, analysis and research for more than 350 sites, including Netscape, Excite, Infoseek, Dell, NBC and USA Today.

Copyright October 1999, Crain Communications Inc.

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