BPA pushes Web service

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BPA International, New York, is using direct mail to market its Web auditing services to site publishers and advertisers and launches today a 5,000-piece mailing with Stein, Rogan Partners, New York. BPA also plans to tour six or more cities with NetCount to educate advertisers about differences between counting (which NetCount offers) and auditing (which BPA offers). The tour starts in March.

Copyright January 1997, Crain Communications Inc.

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